Technology in Cosmetics

Technology has gone so far that I can’t write an introductory piece before the news update. You know what? Just read and see how far technology has gone. The simple truth is that we all need to drop our anologue way of thinking and embrace digital thinking.

image1. Argos launches a new through-the-line campaign; a major shift in the brand’s advertising strategy which reflects changes to its customer proposition. A complete departure from previous brand activity, the exciting new multi-million-pound campaign ‘GET SET GO ARGOS’ brings to life the retailer’s unique offer and its on-going drive to become a digital retail leader for everyone. Weldone Argos, we are all set to follow.

2. Holland & Barrett announces 70 new European stores, 485 new jobs in the UK, 1000th store opening & record financials supports resilience of the ‘health pound’. High street health food retailer Holland & Barrett has celebrated a record six years of consecutive growth by filing strong year-end financials, opening its 1000th store at the Trafford centre in Manchester this week and announcing the opening of a further 70 new stores across Europe (40 in the UK and Ireland), creating 485 new jobs in the UK. Who says we can’t stay healthy and slim without the gym? Thank you H&B.

3.Online retail giant Amazon is supposedly opening its first brick-and-mortar store in time for Christmas. Unlike traditional retail outlets where customers can browse and shop, Amazon’s physical presence will reportedly act as a miniature warehouse and showroom. Standing to help customers with their Christmas shopping, it will allow for same-day deliveries in the state, product exchanges and will be a pick-up point for orders that were placed online. Hurrayyyy! Finally. eBay and Alibaba what’s up?

4. Due to the rise of online shopping the cosmetics industry has to get creative in order to meet modern customer demands. Two successful beauty brands YSL and L’Oreal are targeting the customer needs for real life shopping experience online by working with top technology companies. YSL have partnered up with Google. In store make-up artists will be using google glass the film make-over that they can email over to customers so they can easily recreate the look at home or on the go. While L’Oreimageal is creating a make-up genius app, working with a team of data scientists from image metrics whose advanced mapping technology is used in the gaming industry and in films such as The Curious Case of Benjamin Button. The app will allow users to virtually try on make-up with their front facing camera transforming into a face mapping mirror. The app can be used on I phones and I pads. Wao! Wonder where technology is taking us.


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