It feels so good to be back. A whole lot has really happened that didn’t give me enough time to write but here I am again with the updates in the technology and fashion world. Hi everyone, how have you all been? Very good I guess. These two sectors are areas you can never be bored following. And I can assure you a whole lot has happened and more are still unfolding. Here are just a few.
Apple Unveils Watch in Gold
Apple has a “few more reasons” for customers to visit, including the Apple TV of which 25m units have been sold so far. Apple boss, Tim Cook confirms consumers will need a broadband connection and an apple device in order to watch the next season of Game of Thrones. “Apple will reinvent the way you watch TV,” said Cook, “and this is just the beginning.” But what everyone was really waiting to hear about, was the Apple Watch, the most personal device Apple has ever created. With Apple Pay, smartwatch wearers will be able to tap or wave their device over a compatible point-of-sale terminal to buy items. The Apple Watch can tell you the weather, identify a song with the Shazam app and open a hotel room like a key card. Soon Apple Watch wearing consumers will even be able to hail a taxi with Uber. The Apple Watch launches 24 April, and will be available to customers in Australia, Canada, China, France, Germany, Hong Kong, Japan, the UK and the US. Prices range from $349 (£231) and in excess of $10,000 (£6,626) for timepieces created from gold. There is really no dull moment with Apple!
Boohoo Soars without a Store
Fashion e-tailer Boohoo.com has reported a trendy 27% jump in full year revenue, which can be accredited to a rise in mobile phone traffic. The Manchester-based company, which listed on the London Stock Exchange last March, sources, markets and sells own-brand clothing, shoes and accessories to a core market of 16-24 year-old customers – in Britain and globally – as it states on its website. The retailer said today that mobile traffic now represents nearly half of sessions and daily unique visitors to its website. In the last quarter alone, mobile conversion has improved by over 40% and today Boohoo said that the twelve months to the end of February generated sales of £139.8m. If online store yields £139.8m why focus efforts on creating a brick-and-mortar presence? Weldon Boohoo.com.
Google opens its first shop
Google today 11 March opens the doors of it’s world-first “shop in shop”. In the renowned technology hub of London’s Tottenham Court Road, the “shop in shop”, that’s the Google shop to customers, will give customers the chance to sample Google’s offering of Android phones and tablets, Chromebook laptops and Chromecasts, as well as learn about how they work together to make users’ lives as seamless as possible. In addition, visitors will have the chance to play with Google’s software tools and apps in a unique way, with installations including an immersive surround screen installation called “Portal”, where users can “fly” through any part of the planet through Google Earth; a Doodle Wall for budding graffiti artists to use digital spray cans to paint their own take on Google’s iconic logo, cast through a Chromecast dongle that converts any TV into a smart TV. It’s the first Google Shop experience Google has opened anywhere in the world and there are plans to open two more later this year. While some are smashing online business profits, others are parting the online sea and becoming visible. Who says the technology and fashion world are not the best fun sector?
Amazon Opens DesignShop
Amazon or the ‘everything store’ is pushing homeware as a standout category with a newly created page dedicated to interior design. Amazon is investing heavily to appeal to an upscale niche of consumers. Following the investment and launch of its Luxury Beauty store in September, the pureplay is working hard to remind consumers around the globe that Amazon is the one stop shop for anything and everything. Its new interior design store is distinguishable with a large range of design products available from around 100 leading brands. The DesignShop appears to be available in France only, but no doubt the concept will be rolled out worldwide before long. Amazon’s 200m customers helped generate a turnover of nearly £57bn in 2014, up 20% compared to 2013. No matter the size of your business never let people clap for you too soon. Always aspire to be the best and the master of the game.